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Digital Strategy Development

Creating and implementing digital strategies in line with broader business and marketing objectives, for example:

  • Digital audience profiling
  • User engagement strategies
  • Multi-channel integration
  • Social media opportunities and initiatives
  • Customer management strategies
  • Technology enablement
  • Transformation - managing people, technology, resources and culture for change)

Speaking and Thought Leadership

Keynote and chair responsibility at seminars and conferences in Australia and overseas including:

  • Specific industry and business bodies and associations
  • Marketing industry events (eg Ad:Tech New York and Australia)
  • Specific organisations (eg Roche and Cricket Australia)
  • Articles and whitepapers
  • Event content consultancy

Education and Workshop Facilitation

Ideagarden runs:

  • Scheduled training programs through various industry bodies and private providers
  • Customised in-house training programs help organisations understand the impact of digital on their business and adapt to a new, digitally aligned future
  • Agency training, workshop facilitation and consulting to enable advertising agencies to transform their businesses and enable them to take advantage of digital opportunities for their clients.
  • Digital strategy planning workshop facilitation with clients from board level to operational level

Courses include:

  • Digital Foundation Fast Track
  • Managing Digital Production
  • Digital media sales
  • Search
  • Social media

Advanced digital strategy development


Ideagarden has worked with a wide range of clients across various industry areas some of these include:

  • ADMA
  • Novartis
  • NRMA
  • ADMA
  • Weight watchers
  • Chisholm TAFE
  • AMP
  • NEWS
  • Budget Direct
  • Saatchi & Saatchi
  • H & T
  • RMG Connect

About Ideagarden

Jenny has been in technology driven marketing (on and offline) for the last 20 years. She has worked across Asia, America and Europe and is focused on driving innovation, growth and the evolution of the digital marketing industry.

Jenny is actively engaged in defining the Australian digital industry through various industry associations and in 2007 was named in B&T’s Digital Media Magazine as one of the "40 Biggest Players of the Digital Age”.

As an educator, Jenny as been head lecturer for the UTS AFA Ad School digital marketing program and is actively involved in cross industry training initiatives.

An experienced speaker, Jenny has given keynotes at conferences and seminars nationally and internationally about trends and best practices.

Starting her career in Europe in software development she then moved to the United States in the early nineties, working in multimedia production. She later took up a role as Global Director of Engagement and Project Management for Zentropy Partners, (McCann Worldgroups interactive division), . In 2000 Jenny relocating to Sydney to head up McCann Relationship Marketing (MRM) Australia and went on to become Head of Interactive for MRM Asia Pacific.

Leaving MRM In 2002, Jenny set up Ideagarden Consulting and ran this successfully before being lured back to the world of advertising in early 2006 when she took over as managing director of Tribal DDB Australia where she ran the Melbourne and Sydney offices. In 2008, Jenny returned to Ideagarden to drive digital change from a broader industry perspective through consulting to clients on digital best practices, strategy and transformational approaches.

If you are looking for any of the other members of the Ideagarden team you can find us at Apparent or call us on 02 9901 4417.